vlad.online

Linkedin

WeChat

W Hotels - Signature hospitality experience

2018

Client
W Hotels

Defining a signature digital hotel experience, transcending W Hotel’s ‘Whatever – Whenever’ motto into a personalised luxury service.

 

Challenge

Find a way to better connect to Chinese travellers using WeChat as the key channel.

 

Approach

While affluent Chinese travellers are used to booking platforms, using WeChat can bring personalisation and foster brand love.

Solution

We translated W’s brand motto ‘whatever – whenever’ into all aspects of experience. Now, social content, booking process, room service and concierge are data-informed and delivered personally via WeChat.