Experience Matters.

# Hi, I’m Vlad Alukhanov — Independent Brand & Experience Strategy Consultant.


I help global organizations design, build, and grow brands that are clear, relevant, and competitive across markets.


My work translates business strategy into distinct brand systems, efficient customer journeys, and signature experiences that strengthen recognition, loyalty, and long-term value.

- [Dream Pairs – Rebranding an Amazon shoe seller into the essential footwear retailer. Miracle Miles Group](https://vlad.online/dreampairs/)

[Dream Pairs – Rebranding an Amazon shoe seller into the essential footwear retailer. Miracle Miles Group](https://vlad.online/dreampairs/)

- [AskJerry – First WeChat integrated AI conversational bartender chatbot.  Pernod Ricard China](https://vlad.online/askjerry/)

[AskJerry – First WeChat integrated AI conversational bartender chatbot. Pernod Ricard China](https://vlad.online/askjerry/)

- [Brand strategy and creative direction for cross-border underwear startup. Peppermint](https://vlad.online/peppermint/)

[Brand strategy and creative direction for cross-border underwear startup. Peppermint](https://vlad.online/peppermint/)

- [Digital brand experience strategy and virtual personal AI Assistant. Ford Lincoln](https://vlad.online/ford_vpa/)

[Digital brand experience strategy and virtual personal AI Assistant. Ford Lincoln](https://vlad.online/ford_vpa/)

- [Translating luxury into engaging and personalized experiences.  Burberry](https://vlad.online/burberry/)

[Digital experience and CRM strategy for personalized, luxury fashion retailer. Burberry](https://vlad.online/burberry/)

- [Absolut Nights – Brand engagement platform and community.  Pernod Ricard China](https://vlad.online/absolut/)

[Absolut Nights – Brand engagement platform and creative community. Pernod Ricard](https://vlad.online/absolut/)

- [Digital brand health assessment and evaluation tool. Shiseido](https://vlad.online/shiseido/)

[Digital brand health assessment and channel evaluation tool. Shiseido](https://vlad.online/shiseido/)

- [Defining signature 'Whatever – Whenever' digital hospitality experience. W Hotels](https://vlad.online/w_hotels/)

[Digital Brand Strategy for 'Whatever – Whenever' data-driven hospitality experience. W Hotels](https://vlad.online/w_hotels/)

- [Integrating WeChat into the organization for CX and EX innovation. Zeiss China](https://vlad.online/zeiss/)

[Innovation workshops enabling WeChat for CX, EX and service optimization. Zeiss China](https://vlad.online/zeiss/)

- [Signature CRM-data engagement platform around the premium audio. Sennheiser](https://vlad.online/sennheiser/)

[Experience strategy and brand engagement platform for premium audio brand. Sennheiser](https://vlad.online/sennheiser/)

- [WeChat engagement platform for Chinese tourists & Italian businesses. ENIT Italian Tourism Board](https://vlad.online/italia/)

[WeChat engagement platform for Chinese tourists & Italian businesses. ENIT Italian Tourism Board](https://vlad.online/italia/)

- [Brand repositioning for Sam's Club membership retail in China.  Walmart](https://vlad.online/sams_club/)

[Brand repositioning for Sam's Club membership retail in China. Walmart](https://vlad.online/sams_club/)