# Vlad Alukhanov

> Vlad Alukhanov is an independent brand and experience strategy consultant. He helps global organizations design, build, and grow brands that are clear, relevant, and competitive across markets — with deep experience in China and East–West brand building.

Expertise: Brand strategy, Brand architecture & positioning, Customer experience (CX) strategy, CRM & data strategy, Service design, Omnichannel retail, WeChat & China digital ecosystems, Brand concept maps. Based between Europe (Berlin) and Asia (Shanghai).

## Pages

- [Home](https://vlad.online/index.md): Hi, I’m Vlad Alukhanov — Independent Brand & Experience Strategy Consultant. I help global organizations design, build, and grow brands that are clear, relevant, and…
- [Vlad's Work](https://vlad.online/work.md): Rebranding an Amazon best seller into essential footwear retail brand. Dream Pairs
- [Vlad's Thinking](https://vlad.online/thinking.md): My work focuses on how brands create meaning and how those meanings shape customer perception, choice, and long-term relationships. I study Brand Concept Maps—the mental…
- [About Vlad](https://vlad.online/about.md): Hello — I’m Vlad Alukhanov, a strategist and designer working at the intersection of brand strategy, customer experience, and business design. I focus on how brands create…
- [Vlad's Services](https://vlad.online/services.md): I work with established companies, young startups and creative agencies. Together, we create engaging brands and build effective signature customer experiences. We collaborate…
- [Get in Touch](https://vlad.online/contact.md): Interested to chat about project, collaboration? Send me a message, or let's get a virtual coffee!

## Case studies

- [Vlad x Burberry](https://vlad.online/burberry.md): Translating luxury into engaging and personalized digital experiences.
- [Vlad x Absolut](https://vlad.online/absolut.md): Absolut Nights – Brand engagement platform supporting creativity in China.
- [Vlad x Sam's Club](https://vlad.online/sams_club.md): Brand repositioning for Sam's Club membership retail in China.
- [Vlad x W Hotels](https://vlad.online/w_hotels.md): Defining signature 'Whatever – Whenever' digital hospitality experience.
- [Vlad x Peet's Coffee](https://vlad.online/peets.md): Brewniversity – Educational coffee platform & e-commerce gamification.
- [Vlad x Zeiss](https://vlad.online/zeiss.md): Integrating WeChat into the organization for CX and EX innovation.
- [Vlad x AskJerry](https://vlad.online/askjerry.md): First WeChat integrated AI conversational bartender.
- [Vlad x Sennheiser](https://vlad.online/sennheiser.md): Signature experience and community around the premium audio brand.
- [Vlad x Ford](https://vlad.online/ford_vpa.md): Defining digital and voice automotive brand experience.
- [Vlad x Peppermint](https://vlad.online/peppermint.md): Advising undergarments startup on brand strategy and creative direction.
- [Vlad x Dream Pairs](https://vlad.online/dreampairs.md): Translating a Chinese Amazon-brand into the global essential footwear retailer.
- [Vlad x Shiseido](https://vlad.online/shiseido.md): 'Digital Brand Health' framework and channel evaluation tool.
- [Vlad x Italia](https://vlad.online/italia.md): Engagement platform for Chinese tourists & Italian businesses on WeChat.

## Contact

- Email: vlad@alukhanov.com
- Berlin: +49 162 9510892
- Shanghai: +86 139 18721141
- LinkedIn: https://www.linkedin.com/in/vladalukhanov/
- Substack: https://brandreadings.substack.com
- Instagram: https://www.instagram.com/vladontheroad/

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