Experience Matters.

Hi, I’m Vlad Alukhanov — Independent Brand & Experience Strategy Consultant.


I help global organizations design, build, and grow brands that are clear, relevant, and competitive across markets.


My work translates business strategy into distinct brand systems, efficient customer journeys, and signature experiences that strengthen recognition, loyalty, and long-term value.

Dream Pairs – Rebranding an Amazon shoe seller into the essential footwear retailer.
Miracle Miles Group
AskJerry – First WeChat integrated AI conversational bartender chatbot. 
Pernod Ricard China
Brand strategy and creative direction for cross-border underwear startup.
Peppermint
Digital brand experience strategy and virtual personal AI Assistant.
Ford Lincoln
Translating luxury into engaging and personalized experiences. 
Burberry
Absolut Nights – Brand engagement platform and community. 
Pernod Ricard China
Digital brand health assessment and evaluation tool.
Shiseido
Defining signature 'Whatever – Whenever' digital hospitality experience.
W Hotels
Integrating WeChat into the organization for CX and EX innovation.
Zeiss China
Signature CRM-data engagement platform around the premium audio.
Sennheiser
WeChat engagement platform for Chinese tourists & Italian businesses.
ENIT Italian Tourism Board
Brand repositioning for Sam's Club membership retail in China. 
Walmart

Keen to see more case studies or discuss
a potential project? WeChat me or Email!