Experience Matters.

Hi, I’m Vlad Alukhanov — Independent Brand & Experience Strategy Consultant.

I help global organizations design, build, and grow brands that are clear, relevant, and competitive across markets.

My work translates business strategy into distinct brand systems, efficient customer journeys, and signature experiences that strengthen recognition, loyalty, and long-term value.

Dream Pairs – Rebranding an Amazon shoe seller into the essential footwear retailer.
Miracle Miles Group

AskJerry – First WeChat integrated AI conversational bartender chatbot.
Pernod Ricard China

Brand strategy and creative direction for cross-border underwear startup.
Peppermint

Digital brand experience strategy and virtual personal AI Assistant.
Ford Lincoln

Digital experience and CRM strategy for personalized, luxury fashion retailer.
Burberry

Absolut Nights – Brand engagement platform and creative community.
Pernod Ricard

Digital brand health assessment and channel evaluation tool.
Shiseido

Digital Brand Strategy for 'Whatever – Whenever' data-driven hospitality experience.
W Hotels

Innovation workshops enabling WeChat for CX, EX and service optimization.
Zeiss China

Experience strategy and brand engagement platform for premium audio brand.
Sennheiser

WeChat engagement platform for Chinese tourists & Italian businesses.
ENIT Italian Tourism Board

Brand repositioning for Sam's Club membership retail in China.
Walmart